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PPC Account Executive


£18k to £23k pa

Our client, one of the largest full service digital agencies in the UK, is looking to bring on board a new PPC Account Executive to join their company based in Harrogate.

Trading for over 13 years our client has a strong record of growth and profitability and is proud of its diverse portfolio of clients, which includes some of the finest national and international companies. The client offers a full range of internet marketing services which include Search Engine Optimisation (SEO), Social Media, PPC, Online PR, and DADI award-nominated web design and development.

You will be working with the clients paid marketing team to plan, implement and track paid search and display campaigns for a range of websites across a varied client portfolio with a view to generating targeted traffic and increasing conversions.

Main duties include:

  •          Managing a portfolio of clients paid search campaigns across multiple networks, however primarily Google and Bing.
  •          Client handover calls with the client and sales to discuss and plan campaigns.
  •          Setup, implement, track and optimise PPC campaigns across several search engines and markets.
  •          Keyword research, analysis and strategy.
  •          Cost estimate and budget management.
  •          Ad Copy writing and testing.
  •          Tracking setup (including tracking codes generation, goals and funnels setup).
  •          Preparing and delivering monthly reports and monthly progress calls with clients.
  •          Analysing CPC campaign performance and recommend next steps.
  •          You will be responsible for; and targeted on the success of these PPC campaigns and client ROI and part of your responsibilities will be KPI reporting.
  •          You will also work closely with other teams within the organisation to ensure we deliver consistently across the board.

Key qualifications and attributes of candidates include:

  •          You will likely have basic to intermediate knowledge of the search engine marketing industry.
  •          You will ideally have a demonstrable experience in a PPC role gained from a search agency or in-house position.
  •          You will be organised, determined and persistent.
  •          As well having excellent written and verbal communication skills you will have a strong customer service ethos and ability to build lasting relationships.
  •          Some knowledge of Internet and web development technologies HTML, XHTML, CSS would also be desirable.
  •          You will have meticulous attention to detail and be a perfectionist with a very analytical mind, almost a mathematician.
  •          Strong knowledge of Excel is essential.
  •          Knowledge of Google Analytics would be desirable.
  •          An ability to consistently hit deadlines and exceed expectations.

Forward your CV details to Claire @ Invigorate Recruitment if this sounds like a role for you.